P
Peter Wright
June 2, 2026
Google
Rotated tires on both of my cars and even fixed a flat with no charge. I will be giving them my business for sure.
Tire Shop & Auto Repair in Watertown, WI 53094
200 S 2Nd St Watertown, WI 53094-4417
Open
Closes at 5:00 PM
Big Brand Tire & Service
Watertown - S 2nd St
Store Hours
| Mon: | 8:00AM - 5:00PM |
| Tue: | 8:00AM - 5:00PM |
| Wed: | 8:00AM - 5:00PM |
| Thu: | 8:00AM - 5:00PM |
| Fri: | 8:00AM - 5:00PM |
| Sat: | 8:00AM - 12:00PM |
| Sun: | Closed |
Formerly Tire Rifik
Formerly known as
Tire Rifik is now Big Brand Tire & Service
Tire Rifik in Watertown is now Big Brand Tire & Service. If you knew this location by its former name, you’re in the right place. The store is part of a trusted brand with 174 locations across 15 states, while still serving local drivers with the same friendly approach. You can schedule service, shop tires, or explore our locations anytime.
About Big Brand Tire & Service Watertown - S 2nd St
At Big Brand Tire & Service in Watertown at 200 South 2nd Street, drivers near downtown and the Rock River can count on a true tire shop for everyday commuting and Wisconsin weather. Formerly known as Tire Rifik, this location is now proudly part of Big Brand Tire & Service, with shop tires now and help by phone at call the Watertown team.
If you’re searching for tires near me or a trusted Jefferson County tire shop close to S 2nd St and Main St, this store offers thousands of tires backed by tire experts and popular brands like Michelin, Goodyear, Bridgestone, and Cascade. Local customers in Watertown appreciate Big Brand Tire & Service for fast, friendly service and recommend the team when they want dependable tire advice with a same-day appointment.
Beyond tires, this Watertown auto service shop helps keep vehicles road-ready with wheel alignment, brake repair, and oil change service. You can also stop in for flat tire repair, tire rotation, or TPMS service when your vehicle needs quick, practical care near downtown Watertown and Riverside.
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Services We Offer
Tires, Auto Repair & Maintenance Services
Schedule new tire replacement, flat tire repair, oil changes, brake system inspections, wheel alignment checks, and everyday auto maintenance at our Watertown - S 2nd St location.
Free checks and inspections are marked below.
Popular Services
New Tire Replacement
Schedule a tire consultation for new tire replacement options that fit your vehicle, driving habits, and budget.
Flat Tire Repair
FreeQuick same-day appointments for flats, no matter where you bought your tires.
Brake Pad/Rotor Inspection
FreeInspect brake pads and rotors before small warning signs become bigger auto repair needs.
Wheel Alignment Check
FreeCheck alignment with top-of-the-line Hunter Engineering equipment.
Tire Rotation
FreeHelp tires wear evenly with a quick rotation from our local service team.
Additional Auto Services
Alternator & Starter Inspection
Battery Check
Belts & Hoses Inspection
Cabin Air Filter Replacement
Comprehensive Vehicle Inspection
Engine Air Filter Replacement
Engine Check
Headlight & Taillight Inspection
Heating & Cooling System Check
Shocks & Struts Inspection
Tire Changeover Service
Tire Pressure Check
TPMS System Inspection
Vehicle Fluid Check
Wheel Balancing Service
Wiper Blade Replacement
Store Amenities
Free Wifi
Free Hot Coffee
Comfortable Waiting Area
Same-Day Appointments
Special Financing Available
Formerly Known As FAQ
Customer Reviews for Big Brand Tire & Service Watertown - S 2nd St
See what customers are saying about their experience at this location.
4.6
Average rating out of 5
314
Total customer reviews
264
5-star reviews
Showing 10 of 314 customer reviews
D
David Miers
May 30, 2026
Google
The people at Big Brand are alway friendly and helpful. Fix it right the first time. Highly recommend.
T
Terra Starner
May 29, 2026
Google
I am grateful to live so close to Big Brand Tire & Service. They are always honest and easy to work with. In the past I have visited other garages that have given less than stellar service because I am a woman. Big Brand has been a breath of fresh air in their treatment of me as a customer.
R
Ronald Maas
May 22, 2026
Google
Good service & people that know what they are doing.
S
Sierra Bass
May 16, 2026
Google
I had a flat tire on my truck that I brought over. They were able to get me in and put so quick and we're super nice and informative. Highly recommend this place. I will need new tires soon and they will be the first place i call.
C
Christine Schaefer
May 15, 2026
Google
Great service, great people, nice environment to wait in, and fair prices. They always have appointments that are convenient and work for me and the service is always efficient. When something is going to take a little longer they have loaner vehicles for customers to use. I have and will continue to recommend this place to my family and friends.
S
Sean Redfern
May 14, 2026
Google
I’ve been a customer for years and I feel that their service is top notch!
C
Cyri Watson
May 12, 2026
Google
Great service
P
Phil Reinke
May 12, 2026
Google
I’ve been using tire rifix for a long time and as long as Dylon is there I expect the same great service
M
Mike Armao
May 9, 2026
Google
Have had my last 3 cars here for repairs I either don’t want to do, or am either ill equipped mentally, or tools-wise for the job that needs done. Usually fast service, and usually nail the job on the first attempt. They’re always courteous, competitively priced, and are willing to take any job, no matter how cruddy. I’d recommend these guys 10 times out of 10. It’s like having that reliable go-to guy that can get you back on the road and not taking your entire wallet to do it. It’s a genuine honest shop with the same great people from Tire Ruffin.