Tire Shop & Auto Repair in Chula Vista, CA 91910

Q: Did Cherniss Tire World get sold to Big Brand Tire & Service?

Yes. This Chula Vista location became part of Big Brand Tire & Service through an acquisition. That means the former Cherniss Tire World store now operates under the Big Brand name, with the same focus on helpful local service and convenient care for your vehicle.

Q: What happened to Cherniss Tire World?

Cherniss Tire World at this location was rebranded as Big Brand Tire & Service. The store is still here serving Chula Vista, now under the Big Brand name. Customers can still visit for tires, maintenance, and repairs, or schedule service online.

Q: Do my warranty and service records still transfer?

Yes. Your warranties transfer, and Big Brand Tire & Service has access to available service history and warranty records for this location. If you have questions about past work or coverage, the team can help review what’s available when you stop by or schedule service.

Q: What should I expect now that it’s Big Brand Tire & Service?

You can expect the same local care, plus the support of Big Brand Tire & Service. Whether you need new tires, maintenance, or repairs, the team is here to help. You can shop tires, explore store locations, or schedule service anytime.

Chula Vista, CA

101 Broadway Chula Vista, CA 91910-2207

Closed

Opens Today at 8:00 AM

Big Brand Tire & Service

Chula Vista - Broadway

101 Broadway

Chula Vista, CA, 91910-2207

(619) 427-9121

Store Hours

Mon:	8:00AM - 6:00PM
Tue:	8:00AM - 6:00PM
Wed:	8:00AM - 6:00PM
Thu:	8:00AM - 6:00PM
Fri:	8:00AM - 6:00PM
Sat:	8:00AM - 5:00PM
Sun:	9:00AM - 4:00PM

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Formerly Cherniss Tire World

Formerly known as

Cherniss Tire World is now Big Brand Tire & Service

If you knew this Chula Vista store as Cherniss Tire World, you’re in the right place. It’s now Big Brand Tire & Service, part of a trusted network of 174 stores across 15 states. You can still count on friendly local service, and we can help with available service history and warranty records. Whether you need maintenance, repairs, or shop tires, we’re here to keep your car moving.

About Big Brand Tire & Service Chula Vista - Broadway

At Big Brand Tire & Service in Chula Vista on Broadway in downtown Chula Vista, drivers in San Diego County can stop by a trusted tire shop at 101 Broadway near E Street. Formerly known as Cherniss Tire World, this store is now proudly part of Big Brand Tire & Service, and local drivers can call the Chula Vista team for fast help.

If you’re searching for tires near me, this location offers thousands of tires for cars, trucks, and SUVs, plus expert fitment guidance and shop tires now. Popular choices include Michelin, Bridgestone, Cascade, and Goodyear, backed by a team that knows how Chula Vista drivers use their vehicles every day.

For dependable auto service in Chula Vista, visit for a wheel alignment check, brake check, or oil change. You can also stop in for flat tire repair or a tire rotation, and book a same-day appointment when your schedule is tight.

Near downtown, Chula Vista Center, and the busy Broadway corridor, local customers count on Big Brand Tire & Service for fast, friendly care. In Chula Vista, customers trust this store for straightforward service, tire expertise, and a convenient neighborhood location close to everyday routes.

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Services We Offer

Tires, Auto Repair & Maintenance Services

Schedule new tire replacement, flat tire repair, oil changes, brake system inspections, wheel alignment checks, and everyday auto maintenance at our Chula Vista - Broadway location.

Free checks and inspections are marked below.

Popular Services

New Tire Replacement

Schedule a tire consultation for new tire replacement options that fit your vehicle, driving habits, and budget.

Shop tires

Flat Tire Repair

Free

Quick same-day appointments for flats, no matter where you bought your tires.

Schedule tire repair

Oil Change

Schedule an oil change to protect your engine and keep routine maintenance simple.

Book oil change

Brake Pad/Rotor Inspection

Free

Inspect brake pads and rotors before small warning signs become bigger auto repair needs.

Learn more

Wheel Alignment Check

Free

Check alignment with top-of-the-line Hunter Engineering equipment.

Learn more

Tire Rotation

Free

Help tires wear evenly with a quick rotation from our local service team.

Get tire rotation

Additional Auto Services

Search additional services

Alternator & Starter Inspection

Free

Battery Check

Free

Belts & Hoses Inspection

Free

Cabin Air Filter Replacement

Comprehensive Vehicle Inspection

Free

Engine Air Filter Replacement

Engine Check

Free

Headlight & Taillight Inspection

Free

Heating & Cooling System Check

Free

Shocks & Struts Inspection

Free

Tire Changeover Service

Tire Pressure Check

Free

TPMS System Inspection

Free

Vehicle Fluid Check

Free

Wheel Balancing Service

Wiper Blade Replacement

Store Amenities

Free Wifi

Free Hot Coffee

Comfortable Waiting Area

Same-Day Appointments

Special Financing Available

Formerly Known As FAQ

Yes. This Chula Vista location became part of Big Brand Tire & Service through an acquisition. That means the former Cherniss Tire World store now operates under the Big Brand name, with the same focus on helpful local service and convenient care for your vehicle.

Cherniss Tire World at this location was rebranded as Big Brand Tire & Service. The store is still here serving Chula Vista, now under the Big Brand name. Customers can still visit for tires, maintenance, and repairs, or schedule service online.

Yes. Your warranties transfer, and Big Brand Tire & Service has access to available service history and warranty records for this location. If you have questions about past work or coverage, the team can help review what’s available when you stop by or schedule service.

Yes, in acquisitions like this, employees are not fired or replaced as part of the transition. That means customers can expect the same friendly local staff who know the community and are ready to help with everything from routine maintenance to car services.

You can expect the same local care, plus the support of Big Brand Tire & Service. Whether you need new tires, maintenance, or repairs, the team is here to help. You can shop tires, explore store locations, or schedule service anytime.

Customer Reviews for Big Brand Tire & Service Chula Vista - Broadway

See what customers are saying about their experience at this location.

4.7

Average rating out of 5

585

Total customer reviews

513

5-star reviews

Showing 10 of 585 customer reviews

Gloria Rorie

September 29, 2026

Google

Great service and great customer support!!!

Rico&Rubi

September 24, 2026

Google

Frank is a stand up guy. Gave me an even better deal on my back two tires than discount tires! And could do my alignment unlike discount as well, I appreciated I could get it done in an all one stop shop. I cannot recommend this place enough!

Emanuel Ahumada

September 21, 2026

Google

Frank was really friendly, he explained and recommended some tires, not pushing to sell but from is own experience, very knowledgeable and honest, great guy! 🙌

Tim Jones

September 18, 2026

Google

Frank has the BEST shop in town!!! I take all 3 of my vehicles there for tires, wheels, brakes, & everything until the hood.

Happy Fella

September 17, 2026

Google

Second time coming here with what I was told by other shops would be excessive work. (other shops stated rotor and brakes) . Turns out it was wheel ballance issues from previous shop and incorrectly done work. Including back wheel inner rim being bent that was missed during an insurance claim. Frank was awesome. Helped get it squared and saved me a a hefty bill that wasn't needed.

Larry Brenner

September 14, 2026

Google

Manager was very busy handling numerous customers even multiple customers at one time, he was very professional to all and did a perfect job handling each customer. A true asset to the company.

Marie S

September 10, 2026

Google

Customer care is top notch! I was referred by a friend and I was not disappointed. Efficient, on time, knowledgeable and friendly. Thank you!

Jonathan Tabor

September 6, 2026

Google

I cant speak about Juan highly enough. He heard the panic in my voice when I called about fluids leaking from beneath my car. He immediately made me feel assured that he could partner with me to find a solution. He was very welcoming and invited me to stop in shop. I arrived within 15 minutes and he greeted me and remembered exactly what I called for. He popped the hood and was able to identify the cause of the leak. The quality and speed of service was second to none I've ever encountered. He further examined my brakes, oil, and fluids for me, ensuring I was safe to hit the road. I was certainly be recommending my family to Juan!

Vanessa Tablit

September 5, 2026

Google

This is always the best shop! Frank is attentive and very professional.

OHMYAHDOR

September 3, 2026

Google

Great people. This is the first shop that I went to and didn’t felt like I was getting scammed I had a bent rim and tire problem and they fixed it for free no charge just handed them the wheel came back in a hour and it was fixed