Tire Shop & Auto Repair in Chula Vista, CA 91910

Q: Did Cherniss Tire World get sold to Big Brand Tire & Service?

Yes. This Chula Vista location became part of Big Brand Tire & Service through an acquisition. That means the former Cherniss Tire World store now operates under the Big Brand name, with the same focus on helpful local service and convenient care for your vehicle.

Q: What happened to Cherniss Tire World?

Cherniss Tire World at this location was rebranded as Big Brand Tire & Service. The store is still here serving Chula Vista, now under the Big Brand name. Customers can still visit for tires, maintenance, and repairs, or schedule service online.

Q: Do my warranty and service records still transfer?

Yes. Your warranties transfer, and Big Brand Tire & Service has access to available service history and warranty records for this location. If you have questions about past work or coverage, the team can help review what’s available when you stop by or schedule service.

Q: What should I expect now that it’s Big Brand Tire & Service?

You can expect the same local care, plus the support of Big Brand Tire & Service. Whether you need new tires, maintenance, or repairs, the team is here to help. You can shop tires, explore store locations, or schedule service anytime.

Chula Vista, CA

101 Broadway Chula Vista, CA 91910-2207

Closed

Opens Tomorrow at 8:00 AM

Big Brand Tire & Service

Chula Vista - Broadway

101 Broadway

Chula Vista, CA, 91910-2207

(619) 427-9121

Store Hours

Mon:	8:00AM - 6:00PM
Tue:	8:00AM - 6:00PM
Wed:	8:00AM - 6:00PM
Thu:	8:00AM - 6:00PM
Fri:	8:00AM - 6:00PM
Sat:	8:00AM - 5:00PM
Sun:	9:00AM - 4:00PM

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Formerly Cherniss Tire World

Formerly known as

Cherniss Tire World is now Big Brand Tire & Service

If you knew this Chula Vista store as Cherniss Tire World, you’re in the right place. It’s now Big Brand Tire & Service, part of a trusted network of 174 stores across 15 states. You can still count on friendly local service, and we can help with available service history and warranty records. Whether you need maintenance, repairs, or shop tires, we’re here to keep your car moving.

About Big Brand Tire & Service Chula Vista - Broadway

At Big Brand Tire & Service in Chula Vista on Broadway in downtown Chula Vista, drivers in San Diego County can stop by a trusted tire shop at 101 Broadway near E Street. Formerly known as Cherniss Tire World, this store is now proudly part of Big Brand Tire & Service, and local drivers can call the Chula Vista team for fast help.

If you’re searching for tires near me, this location offers thousands of tires for cars, trucks, and SUVs, plus expert fitment guidance and shop tires now. Popular choices include Michelin, Bridgestone, Cascade, and Goodyear, backed by a team that knows how Chula Vista drivers use their vehicles every day.

For dependable auto service in Chula Vista, visit for a wheel alignment check, brake check, or oil change. You can also stop in for flat tire repair or a tire rotation, and book a same-day appointment when your schedule is tight.

Near downtown, Chula Vista Center, and the busy Broadway corridor, local customers count on Big Brand Tire & Service for fast, friendly care. In Chula Vista, customers trust this store for straightforward service, tire expertise, and a convenient neighborhood location close to everyday routes.

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Services We Offer

Tires, Auto Repair & Maintenance Services

Schedule new tire replacement, flat tire repair, oil changes, brake system inspections, wheel alignment checks, and everyday auto maintenance at our Chula Vista - Broadway location.

Free checks and inspections are marked below.

Popular Services

New Tire Replacement

Schedule a tire consultation for new tire replacement options that fit your vehicle, driving habits, and budget.

Shop tires

Flat Tire Repair

Free

Quick same-day appointments for flats, no matter where you bought your tires.

Schedule tire repair

Oil Change

Schedule an oil change to protect your engine and keep routine maintenance simple.

Book oil change

Brake Pad/Rotor Inspection

Free

Inspect brake pads and rotors before small warning signs become bigger auto repair needs.

Learn more

Wheel Alignment Check

Free

Check alignment with top-of-the-line Hunter Engineering equipment.

Learn more

Tire Rotation

Free

Help tires wear evenly with a quick rotation from our local service team.

Get tire rotation

Additional Auto Services

Search additional services

Alternator & Starter Inspection

Free

Battery Check

Free

Belts & Hoses Inspection

Free

Cabin Air Filter Replacement

Comprehensive Vehicle Inspection

Free

Engine Air Filter Replacement

Engine Check

Free

Headlight & Taillight Inspection

Free

Heating & Cooling System Check

Free

Shocks & Struts Inspection

Free

Tire Changeover Service

Tire Pressure Check

Free

TPMS System Inspection

Free

Vehicle Fluid Check

Free

Wheel Balancing Service

Wiper Blade Replacement

Store Amenities

Free Wifi

Free Hot Coffee

Comfortable Waiting Area

Same-Day Appointments

Special Financing Available

Formerly Known As FAQ

Yes. This Chula Vista location became part of Big Brand Tire & Service through an acquisition. That means the former Cherniss Tire World store now operates under the Big Brand name, with the same focus on helpful local service and convenient care for your vehicle.

Cherniss Tire World at this location was rebranded as Big Brand Tire & Service. The store is still here serving Chula Vista, now under the Big Brand name. Customers can still visit for tires, maintenance, and repairs, or schedule service online.

Yes. Your warranties transfer, and Big Brand Tire & Service has access to available service history and warranty records for this location. If you have questions about past work or coverage, the team can help review what’s available when you stop by or schedule service.

Yes, in acquisitions like this, employees are not fired or replaced as part of the transition. That means customers can expect the same friendly local staff who know the community and are ready to help with everything from routine maintenance to car services.

You can expect the same local care, plus the support of Big Brand Tire & Service. Whether you need new tires, maintenance, or repairs, the team is here to help. You can shop tires, explore store locations, or schedule service anytime.

Customer Reviews for Big Brand Tire & Service Chula Vista - Broadway

See what customers are saying about their experience at this location.

4.7

Average rating out of 5

572

Total customer reviews

502

5-star reviews

Showing 10 of 572 customer reviews

Marie S

September 10, 2026

Google

Customer care is top notch! I was referred by a friend and I was not disappointed. Efficient, on time, knowledgeable and friendly. Thank you!

Jonathan Tabor

September 6, 2026

Google

I cant speak about Juan highly enough. He heard the panic in my voice when I called about fluids leaking from beneath my car. He immediately made me feel assured that he could partner with me to find a solution. He was very welcoming and invited me to stop in shop. I arrived within 15 minutes and he greeted me and remembered exactly what I called for. He popped the hood and was able to identify the cause of the leak. The quality and speed of service was second to none I've ever encountered. He further examined my brakes, oil, and fluids for me, ensuring I was safe to hit the road. I was certainly be recommending my family to Juan!

Vanessa Tablit

September 5, 2026

Google

This is always the best shop! Frank is attentive and very professional.

OHMYAHDOR

September 3, 2026

Google

Great people. This is the first shop that I went to and didn’t felt like I was getting scammed I had a bent rim and tire problem and they fixed it for free no charge just handed them the wheel came back in a hour and it was fixed

Johan Armenta

August 31, 2026

Google

This place is amazing! Juan really came Through for us yesterday. My tire was super flat and they couldn’t patch it but the manager Juan had his worker change my tire for free!!! I highly recommend you come check this place out for your automotive needs… I’m gonna get my next set of totes from them instead of the other place

Kameron Smith

August 31, 2026

Google

My boy Juan did a perfect job with costumer service and I’d have to say it was beyond professional top tier costumer service and, definitely made sure I was updated everytime something was done or needed and made sure I saved the most money and time with the parts and stuff that was needed, I wouldn’t go anywhere else! Shout out to Juan!

Eduardo Monges

August 31, 2026

Google

(Translated by Google) Very attentive, friendly and efficient (Original) Muy atentos amables y eficaces

Romyben Claude Gervacio

August 30, 2026

Google

They are so accommodating and on top of it. Swift service of flat tire - less than 30mins and done! Highly recommended!

Luis Cortes Zuniga

August 25, 2026

Google

Amazing service and the team is fantastic. Thank you for your help

Cole

August 23, 2026

Google

The ones who get it done. Friendly staff and mechanics who can diagnose and repair quickly because they know their craft. Always got a fire movie playing in the waiting area if you want to wait around the shop. Honest quote, will work with you to accomplish your intent for the work, and have reasonable recommendations. Allergic to up-charging. Saw these guys slammed with work on a Saturday answering the phone every 3 minutes and still running around making things go smooth in the garage. Would recommend to anybody.