Mirian Hignight
November 12, 2026
Great Service 💯 recommend
101 Broadway Chula Vista, CA 91910-2207
Open
Closes at 5:00 PM
Big Brand Tire & Service
Chula Vista - Broadway
Store Hours
| Mon: | 8:00AM - 6:00PM |
| Tue: | 8:00AM - 6:00PM |
| Wed: | 8:00AM - 6:00PM |
| Thu: | 8:00AM - 6:00PM |
| Fri: | 8:00AM - 6:00PM |
| Sat: | 8:00AM - 5:00PM |
| Sun: | 9:00AM - 4:00PM |

If you knew this Chula Vista store as Cherniss Tire World, you’re in the right place. It’s now Big Brand Tire & Service, part of a trusted network of 174 stores across 15 states. You can still count on friendly local service, and we can help with available service history and warranty records. Whether you need maintenance, repairs, or shop tires, we’re here to keep your car moving.
At Big Brand Tire & Service in Chula Vista on Broadway in downtown Chula Vista, drivers in San Diego County can stop by a trusted tire shop at 101 Broadway near E Street. Formerly known as Cherniss Tire World, this store is now proudly part of Big Brand Tire & Service, and local drivers can call the Chula Vista team for fast help.
If you’re searching for tires near me, this location offers thousands of tires for cars, trucks, and SUVs, plus expert fitment guidance and shop tires now. Popular choices include Michelin, Bridgestone, Cascade, and Goodyear, backed by a team that knows how Chula Vista drivers use their vehicles every day.
For dependable auto service in Chula Vista, visit for a wheel alignment check, brake check, or oil change. You can also stop in for flat tire repair or a tire rotation, and book a same-day appointment when your schedule is tight.
Near downtown, Chula Vista Center, and the busy Broadway corridor, local customers count on Big Brand Tire & Service for fast, friendly care. In Chula Vista, customers trust this store for straightforward service, tire expertise, and a convenient neighborhood location close to everyday routes.
Join the Big Brand Tire & Service Advantage Club and get a $40 off coupon toward any purchase of $299+, plus exclusive deals and service reminders.

Schedule new tire replacement, flat tire repair, oil changes, brake system inspections, wheel alignment checks, and everyday auto maintenance at our Chula Vista - Broadway location.
Free checks and inspections are marked below.
Schedule a tire consultation for new tire replacement options that fit your vehicle, driving habits, and budget.
Quick same-day appointments for flats, no matter where you bought your tires.
Schedule an oil change to protect your engine and keep routine maintenance simple.
Inspect brake pads and rotors before small warning signs become bigger auto repair needs.
Check alignment with top-of-the-line Hunter Engineering equipment.
Help tires wear evenly with a quick rotation from our local service team.
Alternator & Starter Inspection
Battery Check
Belts & Hoses Inspection
Cabin Air Filter Replacement
Comprehensive Vehicle Inspection
Engine Air Filter Replacement
Engine Check
Headlight & Taillight Inspection
Heating & Cooling System Check
Shocks & Struts Inspection
Tire Changeover Service
Tire Pressure Check
TPMS System Inspection
Vehicle Fluid Check
Wheel Balancing Service
Wiper Blade Replacement
Free Wifi
Free Hot Coffee
Comfortable Waiting Area
Same-Day Appointments
Special Financing Available
See what customers are saying about their experience at this location.
4.7
Average rating out of 5
606
Total customer reviews
534
5-star reviews
Showing 10 of 606 customer reviews
November 12, 2026
Great Service 💯 recommend
November 11, 2026
(Translated by Google) I'm very grateful for the service; the attention was exceptional. I arrived in an emergency, and I honestly didn't expect such prompt and excellent service. (Original) Muy agradecida por el servicio, una atención excepcional. Llegué de emergencia y la verdad no esperaba esa pronta y excelente atención.
November 10, 2026
They installed my iron 4X4 suspension lift kit for Subaru. No problems so far
November 10, 2026
Had a great experience at the 101 broadway location. The tech was knowledgeable and helpful. I had an alignment scheduled for today and was able to use a coupon to help pay for the service. Everything was explained to me in simple details that I could understand with no extra nonsense in between. 🙂 Thank you so much for your help.
November 8, 2026
Very good service, brought my car for a wheel alignment and rear tires replacement, couldn’t be happier with the results and good attention
November 7, 2026
Very good customer service.
November 4, 2026
Good service friendly
November 3, 2026
Great service and great recommendations
November 3, 2026
Always get great service here, Frank is most helpful!
October 30, 2026
Very friendly definitely would recommend them

Toyo
Open Country R/T Trail

Toyo
Open Country R/T Pro

BF Goodrich
All-Terrain T/A KO3

Toyo
OPEN COUNTRY A/T 3

Falken
Wildpeak A/T4W

Michelin
Pilot Sport AS 4

Goodyear
Eagle Touring

Goodyear
Assurance RangeMax

General
GRABBER

Toyo
Open Country M/T